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More than anything else in the history of the development of economic thought, experimental economics is about the extended order of markets whose outcomes are not part of the intentions of the participants. It is accurate to say that markets emerged out of the dim past of social and economic...
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Designed to complement existing textbooks, this volume on marketing provides easy access to the key themes, summaries …
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Der Verfasser ist mit seiner Arbeit ";Strategische Marktforschung"; mit dem Wissenschaftspreis der deutschen Marketing … Erkenntnisfortschritte im Marketing erbringt, und die insbesondere Marketing-Praktikern ein gutes Transferbeispiel bietet, das auf viele …
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