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Hollebeek, Linda D.; Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 23-49

Persistent link: https://www.econbiz.de/10013493120

Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets

Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 728-744

Persistent link: https://www.econbiz.de/10011650386

Value creation and value appropriation

Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of creating value 8 (2022) 2, pp. 160-170

Persistent link: https://www.econbiz.de/10014581497

Special Issue: defining and measuring value

Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2022

Persistent link: https://www.econbiz.de/10014581519

New perspectives on business model innovations in emerging markets

Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 815-825

Persistent link: https://www.econbiz.de/10012301268

From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions

Hollebeek, Linda D.; Kumar, Vikas; Srivastava, Rajendra … - In: Journal of service research 25 (2022) 2, pp. 328-343

Persistent link: https://www.econbiz.de/10013268027

Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention

Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602

Persistent link: https://www.econbiz.de/10013271783

Responsible stakeholder engagement marketing

Kumar, Vikas; Hollebeek, Linda D.; Sharma, Amalesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015399283

Product recalls and the moderating role of brand commitment

Germann, Frank; Grewal, Rajdeep; Ross, William; … - In: Marketing Letters 25 (2014) 2, pp. 179-191

We assess attenuating and augmenting effects of brand commitment on consumer responses when product recalls occur. Consistent with our theorization, results from a laboratory experiment and an event study show that high levels of brand commitment attenuate negative consumer responses in...

Persistent link: https://www.econbiz.de/10010867829

Store manager-store performance relationship : a research note

Arnold, Todd J.; Grewal, Dhruv; Motyka, Scott; Kim, Namwoon - In: Journal of retailing 95 (2019) 2, pp. 144-155

Persistent link: https://www.econbiz.de/10012102988