While bank management has become aware of the eed to identify and assess potential market segments carefully, single persons remain a segment overlooked. This study addresses the eed to view singles as heterogeneous in composition and behaviour. Three categories of singles (divorced, widowed,...

Examines the plight and characteristics of a sample of mobility‐disabled consumers and, using primary information, looks at their sources of information, shopping patterns and decision criteria. Shows that the mobility disabled represent a unique market compared with the nondisabled, and...

This article tests a number of channel behaviour hypotheses in a unique structural arrangement – the joint venture. The results indicate that goal disparity is a significant predictor of conflict and that perceived conflict is related to member satisfaction, manifest conflict, and desire for...

Over the last five years, the once vaulted system known as product management has been under attack. Challenged by a variety of mega‐trends, including rising consumer expectations and expertise, revolutionary changes in technology, and shifting power in channels of distribution, product...

Reports the results of a study of experienced exporters and their perceived importance of various types of foreign market information relevant to target market selection. In general, findings indicate that information related to market potential is most highly valued, and information related to...

Reviews and synthesizes the literature addressing the concept of strategic orientation and examines the relationship between strategic orientation and export success. Uses survey data from experienced export managers to test the relationship between proactive and reactive strategic orientations...

Focuses on two fundamental issues facing firms competing in the global arena, namely – how should executives responsible for success in international consumer markets allocate their scare marketing resources? And why, based on what methods, should they do this? Concentrating on...