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How to win the research crap shoot

Holbrook, Morris B. - In: Journal of customer behaviour 23 (2024) 4, pp. 243-248

Persistent link: https://www.econbiz.de/10015188139

Reflections on jazz training and marketing education : what makes a great teacher?

Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444

Persistent link: https://www.econbiz.de/10011645938

Commentary: consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation

Holbrook, Morris B. - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 663-675

Persistent link: https://www.econbiz.de/10012622617

Morris B. Holbrook : an historical autoethnographic subjective personal introspection

Holbrook, Morris B. - In: Journal of historical research in marketing 9 (2017) 2, pp. 144-190

Persistent link: https://www.econbiz.de/10011724472

Consumer research : introspective essays on the study of consumption

Holbrook, Morris B. - 1995 - Online-Ausg.

Persistent link: https://www.econbiz.de/10013207796

Music, movies, meanings, and markets : cinemajazzamatazz

Holbrook, Morris B. - 2011

1. The role of ambi-diegetic film music in the product design of Hollywood movies : macromarketing in La-La-land -- 2. Ambi-diegetic film music as a product-design and -placement strategy : the Crosby duets in High society (1956) -- 3. The cinemusical role of 'My funny Valentine' in The fabulous...

Persistent link: https://www.econbiz.de/10014498517