This volume shows how joining the European Union helped Ireland energize what had been a stagnant agricultural backwater. Ireland became a prosperous globalized hub for multinational firms exporting technologically sophisticated products and services. But there have been some severe policy...

Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable...

This book's thirteen contributions bring together the results of recent research on determinants of regional specialization, growth, and convergence in the context of European integration. They offer fresh theoretical and empirical evidence on patterns of regional production structures,...