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The optimality of consumer sto...
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Reflections on "transformative marketing : the next 20 years"
Meyer, Robert J.
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 13-14
Persistent link: https://www.econbiz.de/10011880512
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2
When are we dynamiccally optimal? A psychological field guide for marketing modelers
Meyer, Robert J.
;
Hutchinson, J. W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011591165
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3
What makes content engaging? : how emotional dynamics shape success
Berger, Jonah
;
Kim, Yoon Duk
;
Meyer, Robert J.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012620033
Saved in:
4
Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
Saved in:
5
A tale of two twitterspheres : political microblogging during and after the 2016 primary and presidential debates
Berman, Ron
;
Melumad, Shiri
;
Humphrey, Colman
;
Meyer, …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 895-917
Persistent link: https://www.econbiz.de/10012177730
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6
The dynamics of distortion : how successive summarization alters the retelling of news
Melumad, Shiri
;
Meyer, Robert J.
;
Kim, Yoon Duk
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1058-1078
Persistent link: https://www.econbiz.de/10012794307
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7
Education and marketing : decision making, spending, and consumption
Grewal, Rajdeep
;
Meyer, Robert J.
;
Mittal, Vikas
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012801796
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8
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
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9
The effects of content ephemerality on information processing
Barnea, Uri
;
Meyer, Robert J.
;
Nave, Gideon
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 750-766
Persistent link: https://www.econbiz.de/10014322194
Saved in:
10
Do great powers come with great responsibility? : opportunities and tensions of new technologies in marketing
Inman, J. Jeffrey
;
Meyer, Robert J.
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 18-23
Persistent link: https://www.econbiz.de/10015057177
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