The Laws of Globalization and Business Applications employs a variety of empirical methodologies to establish two broad regularities that apply to international activity at the firm, industry, and country levels - the law of semiglobalization and the law of distance - and explores some of their...

Purpose – The paper aims to look at the sustained differences among countries in devising and evaluating marketing strategies. Design/methodology/approach – The paper uses the example of football to illustrate this view of globalization. Findings – The paper finds that border‐crossing...

If markets were either completely isolated by or integrated across borders, there would be little room for international business strategy to have content distinctive from ‘mainstream’ strategy. But a review of the economic evidence about the international integration of markets indicates...