Purpose – The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the literature and tests them for effect in the emerging Chinese online consumer market....

Purpose: This paper aims to examine market-mediated transformative capacities of Black African Pentecostalism. It does this by exploring the interface between religion, culture and identity to generate a fresh interpretation of how marketing is ritualized among UK’s Black Africans on the...

Purpose – The purpose of this paper is to explore the intricate interconnection between religion, spirituality and pursuits of economic opportunities among ethnic entrepreneurs, using British Africans as a frame. Against the backcloth of institutional constraints confronting ethnic minorities,...

The introduction of Training and Enterprise Councils (TECs) represents a unique opportunity to promote the “skills revolution” initiative of the CBI (in partnership with the Government) and the broader service framework for small business organizations. Describes some preliminary research...

Observes that since the 1980s, many African countries have embarked on macroeconomic policy adjustments aimed at setting their economies on the path to a market orientation. In almost all national contexts, financial sector reforms have been at the core of the broader programme of structural...

Purpose – The purpose of this paper is to examine the relationship between market orientation, learning orientation and innovation; and second, assesses the role of innovation, market orientation and learning orientation on firms’ business performance using a developing country (i.e. the...

Purpose – The purpose of this paper is to explore different prisms through which sustainable development (SD) is considered and to situate the discourse in African contexts by highlighting the contestations in which the conventional knowledge of SD is embedded as well as an agenda for...

Purpose – The purpose of this paper is to explore how narrative discourses frames entrepreneurial knowledge – in the form of understandings and meanings – focusing the role of business support in stimulating black entrepreneurship. It reveals the assumptions and values associated with...

The ethnic minority population in Britain is sizeable and represents a viable and untapped market segment. In today’s fragmented and increasingly turbulent markets, ethnic marketing offers a new strategic focus for product/market development and, in many respects, companies which ignore this...

Purpose – The purpose of this paper is to provide a general characterisation of entrepreneurial orientations of Black Africans in the UK. Design/methodology/approach – Methodological appropriateness rather than orthodoxy was fundamental in the design of this research. A combination of...