This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion...

Purpose – Some charitable organisations market third‐party gifts, in which some good, for example a goat, is given to a developing world beneficiary and at the same time is a present to a recipient in the developed world. Little is known about whether such gifts are successful as presents...