Purpose – This paper aims to develop a framework helping managers to understand reactions, adopting the supplier perspective, and starting from the idea that the outcome of the degradation process is mainly determined by customers’ reactions. Inter-organisational relationships are sometimes...

Purpose – The strategic nature of the fresh fruit and vegetables (FFV) department for supermarkets and hypermarkets is unquestioned. Yet both practitioners and researchers have difficulty optimizing its performance. The purpose of this paper is to identify the key specific drivers of the...

[eng] Any strategy that may be suggested for implementation in a firm must be more than a catalogue of unconnected measures. A strategy can only be coherent and relevant if it really solves the major problems the firm is faced with. To discover those problems, the environment, the firm's...