How often have we heard in answer to the question “How did you enjoy your holiday?”, the inevitable reply “It was simply fantastic.” Perhaps, knowing the answer in advance has dulled our intellects from further investigating the fuller meaning of such an expression, namely that holidays...

After briefly discussing the two major approaches to the study of tourism (theoretical “why” and practical “how”), and two of their respective protagonists (Tribe and Aramberri), the focus of this chapter turns to the use of paradigms by the former group. First, the meaning of paradigm...