Purpose: The purpose of this paper is to examine the determinants of user adoption of smartphone fitness apps in context of an emerging economy. Design/methodology/approach: The present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model along...

Purpose: The purpose of this paper is to examine the interesting dynamics of image transfer when multiple brands get together to sponsor a property, referred to as concurrent sponsorship, and its effects on the consumer-based brand equity (CBBE) of the sponsor or the sponsored property, in the...

Purpose The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers. Design/methodology/approach Using the framework of behavioral reasoning theory (BRT), hypothesized relationships...

Purpose Sport teams not only compete with other teams for the ultimate prize but also for a share of customer mind space. For winning fan loyalty and resultant economic success, management of sport teams need to focus on team-branding, and thus, developing and measuring a team’s brand equity...

After exploring the meaning of globalization at different levels: world, country, industry, company and corporate function, the authors focus on examining the twin forces of ideological change and technology revolution which are making globalization one of the most important issues facing...

Forests, People and Power: The Political Ecology of Reform in South Asia, by Oliver Springate-Baginski and Piers Blaikie. London, Earthscan, 2007. 394pp. ISBN-10: 1844073475; ISBN-13: 978-1844073474

Illegal Logging: Law Enforcement, Livelihoods and the Timber Trade, edited by Luca Tacconi. London, Earthscan, 2007. 288pp. ISBN-10: 1844073483; ISBN-13: 978-1844073481

Using 2002 Canadian Community Health Survey data, this paper examines the effect of public and private prescription drug insurance on the utilization of psychotropic and non-psychotropic drugs. It is found that prescription drug utilization is characterized by two stochastic regimes requiring...