Yip, George S.; Hult, G. Tomas M.; Bink, Audrey J. M. - In: Research methodology in strategy and management : Vol. 4, (pp. 121-159). 2007
Emerging thoughts and models in strategic management increasingly involve complex hypotheses at different levels of analysis and multiple sides of relationships. Such complexities often result in less than ideal empirical testing, with the ensuing implications being limited or sometimes even...