Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

Purpose – To analyze the legal and ethical standing of the most promising business applications of radio frequency identification (RFID) technology. Design/methodology/approach – High potential RFID installations are identified in the supply chain, in operations, and in consumer...

Background Whether termed intellectual capital, knowledge management, or something else, the practice of managing an institution's knowledge base has received increasing attention in recent years. After some of the highly publicized downsizings of the late eighties and early nineties, a number...

The collapse of market valuations for many internet retailers has unfairly tarred other web‐based firms with the same brush. Despite anxiety in the equity markets, firms are embracing the world wide web as a business tool. Spending on business‐to‐business, or B2B, applications is...

Purpose – This study aims to examine the installation of a garden at an elementary school. Bringing in elements of healthy eating choices, the local food movement and social marketing implications for all stakeholders, this study examines the genesis and launch of the garden and related...

This paper analyzes two different approaches to assessing the knowledge assets of multiple firms in a given industry. Typically, in evaluating knowledge management (KM) results by measuring intellectual capital (IC), studies in the field have looked specifically at individual firms or a small...