While bank management has become aware of the eed to identify and assess potential market segments carefully, single persons remain a segment overlooked. This study addresses the eed to view singles as heterogeneous in composition and behaviour. Three categories of singles (divorced, widowed,...

Examines the plight and characteristics of a sample of mobility‐disabled consumers and, using primary information, looks at their sources of information, shopping patterns and decision criteria. Shows that the mobility disabled represent a unique market compared with the nondisabled, and...

This article tests a number of channel behaviour hypotheses in a unique structural arrangement – the joint venture. The results indicate that goal disparity is a significant predictor of conflict and that perceived conflict is related to member satisfaction, manifest conflict, and desire for...

The paper discusses information services which are being developed within the National Museums of Scotland (NMS), to support the Museum of Scotland Project. NMS has started to build a new museum in the centre of Edinburgh, to display its rich collections of Scottish material. It is due to open...

Purpose – The value of branding as an effective part of a company's marketing strategy is changing as the needs of the consumer has changed. The purpose of this paper is to identify these changes and to prescribe specific modifications that should be made to the brand and its implementation....

This paper discusses the potential for electricity generation on Hong Kong islands through an analysis of the local weather data and typical wind turbine characteristics. An optimum wind speed, uop, is proposed to choose an optimal type of wind turbine for different weather conditions. A...

The set of distribution functions that maximize expected utility for some utility function in a given class is the optimal set. This paper presents an algorithm for determining the optimal set of distributions for an important class of preferences and general finite sets of alternatives. The...

A simulation model has been developed to analyze the potential of the application of transparent insulation for passive solar buildings in northern China. The potential advantages of using transparent insulation materials in buildings are estimated, in which the effects of variations in solar...