The use of behavioural science to inform policy is one of the main developments in the social sciences over the last several decades. In this book, Adam Oliver offers an accessible introduction to the development of behavioural public policy, examining how behavioural economics might be used to...

Preface -- Acknowledgements -- Assuming rationality -- Challenging rationality -- Describing risky behaviours -- About time -- Experiencing and remembering -- Motivational crowding -- Nudges -- Shoves and budges -- Give and take -- Summing up -- Note on references -- Bibliography -- Index

Behavioural public policy has thus far been dominated by approaches that are based on the premise that it is entirely legitimate for policymakers to design policies that nudge or influence people to avoid desires that may not be in their own self- interest. This book argues, instead, for a...

What motivates human behaviour? Drawing on literatures from anthropology to zoology, Oliver examines how we are motivated to give and take, rather than give or take. This book reviews the evolution of reciprocity as a motivator of behaviour, in terms of its observation in non-human species, in...

Systematic violations of expected utility theory (EU) have been reported in the context of both money and health outcomes. Rank-dependent utility theory (RDU) is currently the most popular and influential alternative theory of choice under circumstances of risk. This paper reports a test of the...