We propose a model describing consumer demand for a luxury good, in which the perceived quality of the good is related to its scarcity. We use this model to analyze the optimal production and price setting decisions of a luxury good manufacturer and contrast them with the decisions that would be...

Since the seminal paper of Nash (Proc Natl Acad Sci USA 36:48–49, <CitationRef CitationID="CR12">1950</CitationRef>) game theoretic literature has focused mostly on equilibrium and not on maximin (minimax) strategies. In a recent paper of Pruzhansky (Int J Game Theory 40:351–365, <CitationRef CitationID="CR17">2011</CitationRef>) it was shown that under fairy general conditions...</citationref></citationref>