Weinstein, Michael M. - 2013
Frontmatter -- Contents -- Preface -- 1. Overview of Relentless Monetization -- 2. Translating Mission Into Mission-Relevant Outcomes -- 3. Basics of Monetizing Outcomes -- 4. Those Pesky Counterfactuals -- 5. The Meaning of Present Discounted Values -- 6. Examples of Metrics by Outcome -- 7....
