The purpose of this empirical study is to find out the similarities and differences between first and multiple time Hong Kong holiday makers in their selection of foreign holiday destinations and the type of activities they are engaged in while spending their vacations away from home. Study...

Purpose – In view of the existing void in the current international and cross‐national/cultural marketing literature, the purpose of this paper is to look into the similarities and differences of life‐style orientations prevalent among US and Canadian consumers. The AIO (Activities,...

Purpose – Cambodia's tourism sector has increasingly been playing a crucial role and is the key to the country's socio‐economic development. The purpose of this paper is to investigate how value changes in Cambodian society affect development of the tourism industry and to evaluate the...

Purpose – The purpose of this paper is to find out whether the plain packaging format in cigarette labeling is worth adopting or not. Design/methodology/approach – A lab experiment with a 2 (existing vs plain packaging format) × 2 (familiar vs unfamiliar brand) factorial design was...

Purpose – The empirical, cross-national study reported here examines how time orientations influence attitudes toward advertising in two emerging Asian economies with very different background and time orientation, namely Macau and Georgia. The paper aims to discuss these issues....

Purpose – This paper aims to investigate the balance of power between a giant manufacturer in the air conditioners market (i.e. Gree) and a giant retailer in the home appliances market (anonymity preserved). Both companies are operating in the rapidly growing Chinese home appliances market. In...

International alliances are becoming an increasingly important and recognized means of conducting business. Once viewed primarily as a strategy to enter foreign markets, alliances have become a very effective way for established businesses to accelerate technological development, enhance...

In recent years, consumers worldwide have been having increased access to a wide variety of products and services from other countries. Furthermore, with advances in satellite communication, travel, television outreach and Internet access as well as increased education, consumers all over the...

The objective of this paper is to investigate product‐country images, lifestyles and ethnocentric behaviors of Turkish consumers and provide suggestions to the marketers about the implications of the study results. Data for the study were collected through personal interviews in the fifth...