In the past fifteen years, the resource based view has experienced enormous popularity and support. To the same extent that it has become established as the dominating approach in management science, its shortcomings are becoming more and more apparent. In this essay, we discuss different...

Dirk Fischer entwickelt auf Basis von emotions- und gedächtnispsychologischen Theorien das Konstrukt des „Emotionalen Markenerlebnisses“ (EME) als Darstellung eines bindungsrelevanten Markenerlebnisses sowie eine Skala zur Messung des Konstrukts. Das EME wird konzeptualisiert als das...

Purpose: For nearly three decades, numerous scholars have searched for a robust relationship between firm performance and organizational ambidexterity—so far with questionable results. The aim of this short essay is thus to critically examine the performance of applied performance...