Examines organizational adoption of R&D/marketing integration from a diffusion‐of‐innovations perspective, summarizing findings and concepts gleaned from research. Applies these findings to improve understanding of the problem of integrating R&D and marketing in the ew product development...

One of the most important developments in banking is the increased emphasis on marketing a wide array of financial services. This emphasis has led to the adoption of the product management system in one form or another by many large, full‐service commercial banks. The transition to a product...

Acquiring economic literacy is not only important so that citizens may hold politicians accountable, ensuring a vibrant and effective democratic system, it is also necessary for business managers in order to attain effective organizational performance and compete in the complex global markets....

While sales careers offer tremendous job potential, they are frequently overlooked by graduating college students. Previous research suggests that negative sales stereotypes have influenced studentsÕ desire for sales careers. In this paper we revisit student attitudes toward sales careers to...

While sales careers offer tremendous job potential, they are frequently overlooked by graduating college students. Previous research suggests that negative sales stereotypes have influenced students’ desire for sales careers. In this paper we revisit student attitudes toward sales careers to...

Acquiring economic literacy is not only important so that citizens may hold politicians accountable, ensuring a vibrant and effective democratic system, it is also necessary for business managers in order to attain effective organizational performance and compete in the complex global markets....