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Reconceptualizing necessity and opportunity entrepreneurship : a needs-based view of entrepreneurial motivation
Coffman, Chad D.; Sunny, Sanwar A. - In: The Academy of Management review : AMR 46 (2021) 4, pp. 823-825
Persistent link: https://www.econbiz.de/10012745065
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Entrepreneurial marketing
Gruber, Marc - In: Die Betriebswirtschaft : DBW 64 (2004) 1, pp. 78-100
Persistent link: https://www.econbiz.de/10001900686
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Marketing in new ventures : theory and empirical evidence
Gruber, Marc - In: Schmalenbach business review : sbr 56 (2004) 2, pp. 164-199
Persistent link: https://www.econbiz.de/10002004850
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Analyzing academy of management journal operations with artificial intelligence : 2006-2022 : from the editors
Gruber, Marc - In: Academy of Management journal : AMJ 68 (2025) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10015375164
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From the editors: an innovative journal during transformational times : embarking on the 23rd editorial term
Gruber, Marc - In: Academy of Management journal : AMJ 66 (2023) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10014245575
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Publishing multimethod research in AMJ : a review and best-practice recommendations : from the editors
Wellman, Ned; Tröster, Christian; Grimes, Matthew; … - In: Academy of Management journal : AMJ 66 (2023) 4, pp. 1007-1015
Persistent link: https://www.econbiz.de/10014342194
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Advancing management theory through interdisciplinary research : challenges and opportunities : from the editors
Reinecke, Juliane; Little, Laura M.; Simons, Tal; … - In: Academy of Management journal : AMJ 67 (2024) 6, pp. 1421-1427
Persistent link: https://www.econbiz.de/10015176846
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Necessity entrepreneurship : individual, environmental and public policy-related factors influencing the process of opportunity exploitation under unfavorable circumstances
Haas, Melvin (contributor); Gruber, Marc (contributor) - 2013
Persistent link: https://www.econbiz.de/10010343788
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What is an attractive business opportunity? : an empirical study of opportunity evaluation decisions by technologists, managers, and entrepreneurs
Gruber, Marc; Kim, Sung Min; Brinckmann, Jan - In: Strategic entrepreneurship journal : SEJ 9 (2015) 3, pp. 205-225
Persistent link: https://www.econbiz.de/10011490051
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New ways of seeing : radical theorizing
Nadkarni, Sucheta; Gruber, Marc; DeCelles, Katherine A.; … - In: Academy of Management journal : AMJ 61 (2018) 2, pp. 371-377
Persistent link: https://www.econbiz.de/10011864784