Purpose: This paper aims to investigate the commonalities and asymmetries between consumer responses to different types of natural designs across countries. Design/methodology/approach: Data were gathered through a survey in three European countries ranking differently in what concerns...

One of the many areas in which correspondence analysis (CA) is an effective method, concerns seriation problems.For example, CA is a well-known technique for the seriation of archaeological assemblages. A problem with the CA seriation solution, however, is that only a relative ordering of the...

<title>Abstract</title> The topic of harmonizing port state control (PSC) inspections has been on the agenda of the flag state sub‐committee meeting at the International Maritime Organization in recent years. This article is based on a unique combined dataset of 183 819 PSC inspections and uses...

Purpose This study aims to investigate how a firm’s uncertainty avoidance – as indicated by the headquarters’ national culture – impacts firm performance by affecting exploratory (product innovation) and exploitative (brand trademark protection) activities. It aims to show that firms...

Purpose – This paper aims to study how logo design characteristics influence consumer response. Based on an in-depth literature review on consumer responses to logo design, the authors included in this research one fundamental dimension of logo design, namely, naturalness and investigated the...

Trademarks protecting the brand name and associations are crucial in a brand's strategy, but little is known about the factors that determine a trademark's prolongation. To explain the prolongation of trademarks, the research estimated a multilevel hazard model accounting for trademark...

Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations. Information on these associations arise from...