We review the implications of the mobile technology for different stages of the consumer path to purchase including awareness, search, evaluation, store visit, and product choice. Real-time and location-specific access to information and products are identified as distinguishing characteristics...

Reports on a survey of how product managers, experiencing increased time pressure, would like to spend their time compared with how they actually spend it. Reviews the changes in the marketing environment currently exerting pressure on the product management system. Explains the implementation...

In many companies, product managers are under increasing time pressure. They are generalists in a marketing world that is increasingly specialized and complex. There are more tasks to perform, more specialist skills to acquire, more fires to fight, and less time for thinking and strategic...

Executive education (EE) programs are an important part of many business schools’ mission. For many such providers, the 1990s was a robust time of growth and increased reliance on the fruits of those programs. In less time than takes to build a new EE facility, the EE environment changed. What...

A recent article by Lilien (Lilien, Gary L. 1979. ADVISOR 2: Modeling the marketing mix decision for industrial products. Management Sci. 25 (February) 191--204.) reports the principal findings of the ADVISOR 2 project, in which regression models are used to explain levels of advertising and...

Composite variables are those that may be mathematically decomposed into additive and/or multiplicative component variables. Several researchers have noted that the relationship between a composite variable and its components may be a mathematical artifact, but the effect of their inclusion as...