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A store brand’s country-of-origin or store image : what matters to consumers?

Garrett, Tony C.; Lee, Sung-kyu; Chu, Kyounghee - In: International marketing review 34 (2017) 2, pp. 272-292

Persistent link: https://www.econbiz.de/10011674237

Resurrecting industrial policy as development policy based on Korean experiences : towards a pro-market industrial policy

Sung-Hee, Jwa; Lee, Sung-kyu - In: World economics : a journal of current economic … 20 (2019) 4, pp. 59-97

Persistent link: https://www.econbiz.de/10012204224

A store brand’s country-of-origin or store image: what matters to consumers?

Garrett, Tony C.; Lee, Sungkyu; Chu, Kyounghee - In: International Marketing Review 34 (2017) 2, pp. 272-292

Purpose The purpose of this paper is to assess the relative importance of country-of-origin (COO) and its dimensions – country of design (COD), country of technology (COT), and country of manufacture (COM) – in comparison to store image in terms of consumer product evaluation and purchase...

Persistent link: https://www.econbiz.de/10014828245

Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness

Kim, Seoyoung; Lee, Sungkyu; Lee, Jong-Ho; Taylor, … - In: International journal of advertising : the review of … 39 (2020) 6, pp. 761-782

Persistent link: https://www.econbiz.de/10012260275