Purpose: The primary purpose of this study is to evaluate the positive influence of human resource management practices (HRMPs) on job satisfaction (JS) and affective commitment (AC). Design/methodology/approach: Data were collected through a self-administrated questionnaire disseminated in 19...

The objectives of this article are to explain the importance of company culture and to point to the appropriateness of customer orientation as a method of expressing culture. The article further determines the connection between customer satisfaction and employee satisfaction and points to...

Posits that this analysis is based on the dependence of international sport sponsorship on the market audit and the individual product class/product form or brand environment. The MIXMAP‐model addresses the question of how the marketing mix framework can be used to analyse the competitive...

Very few of the business and management programmes within UK universities focus on sales and sales management or were designed specifically to meet the needs of those wishing to make, or further, their careers in sales. Describes a postgraduate programme developed at the Manchester Metropolitan...

Italy is a complex market, different in many ways from the ordered calm of Northern Europe. With a rapidly developing distribution infrastructure – particularly at the retail level – the market for paints is changing quickly. Examines the threats and opportunities this presents as they apply...

Based on a large UK paint manufacturer′s experiences in the late 1980s, presents a proposal for market entry into Germany. Gives reasons why entry into this market is a challenging proposition. Local requirements make a market research‐based adaptation of the marketing mix elements ecessary....

Addresses the question of how the Marketing Mix framework can be used to analyse the competitive standing of a business organization and how the outcome of this analysis can then be translated into practical tactics which capitalize on the organization′s strengths. The MIXMAP model developed...