Consumer behavior is a pervasive feature of the human circumstance, and its study has long been pursued by behaviorally oriented psychologists, among whom may be counted John B. Watson. Relatively few behaviorists have addressed these issues, however, with the result that the field of consumer...

Purpose – Earlier attempts to develop a strategy for the apparel industry in Canada to counter the adverse effects of trade liberalisation on Canadian apparel suppliers have been based on the concept of clustering. However, despite the support from government-supported industry bodies,...