Highlights marketing strategy and how capital investment decisions are characterized by large sums of money involved. Explores obstacles and opportunities involved in making headway in the treatment of marketing expenditure as investment. Specifies a framework to: measure the productivity of...

Scope and Scale A British firm's export director was on a tour of some African countries and, quite by chance, learnt of a £1 million aid grant for machinery which his company could supply. The system used to identify aid money was considered to have been successful up to this time, but as a...

Robinson H. (2005) Regional evidence on the effect of the National Minimum Wage on the gender pay gap, Regional Studies 39 , 855-872. This paper provides evidence on employment rates and the extent of the change in the gender wage gap across regions around the introduction of the National...

In this paper, we propose a new decomposition as a useful complement to traditional methods of explaining the gender pay gap and the pay gap between full-time and part-time women. We decompose average earnings into the contribution of the average starting wage for workers entering paid work from...

Using UK data, evidence is provided that the widely used quadratic earnings function may fare badly as indicated by recent work in the USA. Using data from pooled time series of cross-sections from the General Household Survey the suitability of the quadratic specification alongside higher order...