Purpose – The paper aims to investigate the value of a network perspective in enhancing the understanding of the business to consumer marketing of high‐involvement product categories. This is achieved through the analysis of the development of fair trade marketing in the UK....

The authors work closely with academia and governmental organizations in the UK and abroad to develop new, innovative schemes for social impact investing. Such schemes include considerations for public-private collaborations, legislative actions, and especially in this case, for the leveraged...

<title>Abstract</title> Across the world, a new landscape of social investment has been developing rapidly over the last 10--15 years, yet there has not been an academic study of the phenomenon to date. This paper aims to address this important gap in social entrepreneurship research with new empirical and...

<title>Abstract</title> Social innovation will be essential for addressing today's complex social and ecological challenges. Social entrepreneurs involved in the generation and implementation of innovative endeavours have repeatedly pointed to the critical need for financial support. However, mainstream...

Purpose – This article aims to explore the role of organisational legitimacy in understanding the emergence and development of “cross‐sector collaboration” between social enterprises and corporations. Design/methodology/approach – An in‐depth case study of a long‐standing but...

This paper presents an exploratory analysis of the emergent reporting practices used by social entrepreneurs in terms of their institutional settings and strategic objectives. These reporting practices not only account for financial performance but also disclose more nuanced and contingent...

Recently, there has been a significant increase in the market for fair trade products. However, there is a discrepancy between the stated purchase intention of consumers and their actual purchase behaviour with respect to fair trade. This article takes an operational and strategic view of this...