The article develops a five-step framework for dealing with the strategic issues of multinationals' entry into foreign markets. First, it assists multinationals in identifying their superior strategic capabilities. Second, it focuses on forming a basis for competitive advantage. Third, it...

How do alliance portfolios evolve? We develop grounded theory based on Unisys' case, which reveals how exogenous technological changes at the industry level and shifts in a firm's strategy shape the composition of partners and the nature of alliance relationships. We identify four evolutionary...