Managers are frequently exposed to abstract, theoretical concepts, of which some are attended to while others are neglected. To become meaningful for managers, new abstract concepts must be reflected upon and given content. In this paper, we explore how and to what extent managers understand and...

This paper studies the accuracy of small‐ to medium‐sized (SME) managers' perceptions of their information exchanges with important market actors such as customers, competitors and suppliers. In this way, examines an important dimension of managers' network perceptions, which are assumed to...

This paper explores whether and how firms and their management are influenced by two types of environmental turbulence which have only been given scant attention in past research on market orientation, i.e. turbulence due to unpredictable supply conditions and turbulence created by frequent and...

Purpose – Aims to address the important but little researched question of why so many firms fail and so few succeed in their pursuit of opportunities. Design/methodology/approach – By reporting investment behaviour and performance among firms in the turbulent seafood industry, it was...

Purpose – Due to their limited resources small‐ and medium‐sized firms are often assumed not to influence or “drive” their industries or markets. However, based on insights from social cognition and studies of firms' reputations it is argued that small firms might benefit from actively...

It is commonly assumed that a prime purpose of developing research‐based marketing knowledge is that it should be useful to marketing managers and other practitioners. However, evidence suggests that academic marketing knowledge is only to a limited degree utilised in practical life. It is...

Purpose – Given that marketing practitioners often perceive theory as something abstract, with little relevance to their work, the objective is to explain why and how competent application of theory can be highly useful and even lead to competitive advantage. Design/methodology/approach –...

Purpose – The purpose of this paper is to investigate Chinese food retailers' positioning strategies. Specifically, retail segments and critical factors related to the nature of the food supplier relationships that may be influenced by the positioning strategies are investigated....

Purpose – The purpose of this paper is to participate in the discussion related to why IS projects, both in Western and in Eastern European countries, e.g. Poland, often fail. One major reason is claimed to be poor implementation, and the article asks whether the stakeholders involved overlook...

Purpose – The purpose of this paper is to provide insight into why shareholders often claim dissatisfaction with the results delivered by their boards. A central reason is that boards fail to get their critical decisions effectively implemented. The paper also focuses on whether boards apply...