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Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana; Sahay, Arvind - In: The journal of product & brand management 24 (2015) 6, pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
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Looking at business model innovation and innovation ecosystems and how they are evolving
Sahay, Arvind; Sahay, Arunaditya - 2017
Persistent link: https://www.econbiz.de/10011630909
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An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy - In: Journal of global marketing 31 (2018) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
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Cashbacks "In the nick of time" : consumers' sensitivity to promotion delays and impact on promotion judgments
Kumari, Rashmi; Tatavarthy, Aruna Divya; Sahay, Arvind - In: Journal of consumer marketing 41 (2024) 5, pp. 524-539
Persistent link: https://www.econbiz.de/10015078755
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Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi; Tatawarthy, Aruna Divya; Sahay, Arvind - In: Journal of retailing and consumer services 69 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
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The affect premium for brands : brand-first versus attribute-first presentation of product information impacts willingness to pay
Narayanan, Priya; Sahay, Arvind - In: Journal of consumer behaviour 21 (2022) 6, pp. 1280-1292
Persistent link: https://www.econbiz.de/10013461151
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Central bank gold reserves and sovereign credit risk
Rathi, Sawan; Mohapatra, Sanket; Sahay, Arvind - In: Finance research letters 45 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10014575515
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The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur; Sahay, Arvind; Singh, Nandini C.; Pammi, … - In: Journal of business research : JBR 154 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10013468706
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Do no harm? : unintended consequences of pharmaceutical price regulation in India
Jaikumar, Saravana; Chintagunta, Pradeep K.; Sahay, Arvind - 2024
Persistent link: https://www.econbiz.de/10015373431