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Kumar, V. - In: Journal of marketing 80 (2016) 1, pp. 1-6

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Kumar, V. - In: Journal of marketing 82 (2018) 4, pp. 1-12

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Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7

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Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 453-458

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Kumar, V. - In: Journal of marketing 80 (2016) 5, pp. 108-109

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Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19

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Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019

Persistent link: https://www.econbiz.de/10013163341

Hollebeek, Linda D.; Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 23-49

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Qu, Yingge; Kumar, V.; Zhao, Yi - In: Journal of business research : JBR 167 (2023), pp. 1-15

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Lahiri, Avishek; Dogan, Orhan Bahadir; Kumar, V. - In: Journal of business research : JBR 168 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014434765