//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An analysis of advertising and...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
104,409
Theorie
104,145
Income distribution
8,514
Einkommensverteilung
8,402
Mathematical programming
7,853
Mathematische Optimierung
7,853
Welt
6,608
World
6,604
Estimation
6,293
Schätzung
6,287
Consumer behaviour
6,192
Konsumentenverhalten
6,072
Risk
5,971
Risiko
5,896
Portfolio selection
5,261
Portfolio-Management
5,261
Advertising
4,999
Prognoseverfahren
4,283
Forecasting model
4,281
Werbung
3,959
Werbewirkung
3,798
Advertising effects
3,788
Scheduling problem
3,710
Scheduling-Verfahren
3,710
Geldpolitik
3,505
Monetary policy
3,487
Wirtschaftswachstum
3,459
Economic growth
3,427
USA
3,357
United States
3,293
Algorithm
3,129
Algorithmus
3,129
Stochastischer Prozess
3,097
Stochastic process
3,091
Börsenkurs
2,863
Share price
2,863
Risikomanagement
2,638
Experiment
2,629
Risk management
2,609
Innovation
2,599
more ...
less ...
Online availability
All
Undetermined
Free
248,141
CC license
6,781
Type of publication
All
Article
96,428
Book / Working Paper
23,023
Journal
388
Other
15
Database
1
Type of publication (narrower categories)
All
Article in journal
86,164
Aufsatz in Zeitschrift
86,164
Arbeitspapier
8,875
Working Paper
8,875
Graue Literatur
8,565
Non-commercial literature
8,565
Aufsatz im Buch
4,601
Book section
4,601
Aufsatzsammlung
1,421
Conference paper
1,082
Konferenzbeitrag
1,082
Lehrbuch
994
Hochschulschrift
956
research-article
681
Textbook
404
Collection of articles of several authors
381
Sammelwerk
381
Konferenzschrift
366
Thesis
266
Systematic review
163
Übersichtsarbeit
163
Amtsdruckschrift
156
Government document
156
review-article
126
Festschrift
120
review
113
Handbook
100
Handbuch
100
Bibliografie
97
conceptual-paper
90
Case study
79
Fallstudie
79
Bibliografie enthalten
61
Bibliography included
61
case-report
46
Einführung
43
viewpoint
38
Aufgabensammlung
36
Conference proceedings
31
Wörterbuch
28
more ...
less ...
Language
All
English
115,494
German
3,583
Undetermined
780
French
24
Spanish
16
Portuguese
4
Russian
3
Hungarian
1
Italian
1
Polish
1
Slovak
1
Slovenian
1
more ...
less ...
Author
All
Zenou, Yves
108
Gupta, Rangan
80
Tsionas, Efthymios G.
77
Acemoglu, Daron
76
Gersbach, Hans
76
Cheng, T. C. E.
70
Nijkamp, Peter
61
Piketty, Thomas
61
Verdier, Thierry
61
Stiglitz, Joseph E.
60
Wang, Leonard F. S.
58
Ravallion, Martin
57
Acharya, Viral V.
55
Fabozzi, Frank J.
53
Laporte, Gilbert
52
Pestieau, Pierre
52
Dolgui, Alexandre
51
Gendreau, Michel
51
Cremer, Helmuth
50
Redding, Stephen
49
Saint-Paul, Gilles
49
Corsetti, Giancarlo
48
Helpman, Elhanan
48
Marcellino, Massimiliano
48
Schmitt-Grohé, Stephanie
48
Uribe, Martín
47
Creedy, John
46
Inderst, Roman
46
Ploeg, Frederick van der
46
Thisse, Jacques-François
46
Wang, Shouyang
46
Yang, Jinqiang
46
Kanbur, Ravi
45
Liu, Yang
45
Razin, Asaf
45
Chu, Chengbin
44
Gallegati, Mauro
44
Vanhoucke, Mario
44
Chu, Feng
43
Farhi, Emmanuel
43
more ...
less ...
Institution
All
OECD
640
Edward Elgar Publishing
592
National Bureau of Economic Research
363
Springer Fachmedien Wiesbaden
290
IGI Global
287
World Bank
193
Organisation for Economic Co-operation and Development
88
Springer-Verlag GmbH
79
C.E.P.R. Discussion Papers
76
Centre for Economic Policy Research
73
World Bank Group
45
De Gruyter Oldenbourg
32
United States / National Recovery Administration
30
Springer International Publishing
28
World Bank / Development Research Group
25
European Conference of Ministers of Transport
21
Peter Lang GmbH
21
Springer Gabler <Firma>
20
NetLibrary, Inc
19
World Bank / Development Research Group / Trade
16
Florida Atlantic University
15
International Energy Agency
15
International Transport Forum
15
Taylor and Francis.
15
World Trade Organization
14
World Bank / Office of the Senior Vice President and Chief Economist, Development Economics
13
Information Resources Management Association
11
World Bank / Policy Research Dept / Poverty and Human Resources Division
11
Walter de Gruyter GmbH & Co. KG
10
World Bank / Development Research Group / Public Economics
10
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
9
Stanford University.
9
Weltbank
9
Nomos Verlagsgesellschaft
8
Nuclear Energy Agency
8
OECD / International Transport Forum
8
World Bank / Development Research Group / Finance
8
World Bank / Development Research Group / Macroeconomics and Growth
8
World Bank / Development Research Group / Poverty and Human Resources
8
World Bank / International Trade Division
8
more ...
less ...
Published in...
All
Discussion paper / Centre for Economic Policy Research
3,744
European journal of operational research : EJOR
3,323
SpringerLink / Bücher
2,054
Discussion papers / CEPR
2,045
Working paper / National Bureau of Economic Research, Inc.
1,818
International journal of production research
1,440
Computers & operations research : and their applications to problems of world concern ; an international journal
1,329
Economics letters
1,216
Management science : journal of the Institute for Operations Research and the Management Sciences
1,041
Economic modelling
976
Finance research letters
960
International journal of production economics
826
Journal of economic behavior & organization : JEBO
800
Energy economics
757
Applied economics
756
Journal of economic dynamics & control
709
Omega : the international journal of management science
640
Applied economics letters
633
Operations research letters
621
Journal of business research : JBR
616
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
605
Operations research
604
International review of economics & finance : IREF
582
Transportation research / E : an international journal
563
European economic review : EER
556
Insurance / Mathematics & economics
535
Journal of the Operational Research Society
499
Journal of banking & finance
484
Springer eBook Collection / Business and Economics
483
International journal of forecasting
463
Policy research working paper
441
Technological forecasting & social change : an international journal
430
Computational economics
425
Journal of financial economics
421
Macroeconomic dynamics
413
Journal of monetary economics
404
Operational research : an international journal
384
Mathematics of operations research
382
International review of financial analysis
380
Springer eBook Collection
376
more ...
less ...
Source
All
ECONIS (ZBW)
117,904
Other ZBW resources
1,135
RePEc
779
BASE
17
USB Cologne (EcoSocSci)
14
OLC EcoSci
6
Showing
1
-
10
of
119,855
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A generalized model of advertised sales
Shelegia, Sandro
;
Wilson, Christopher
- In:
American economic journal
13
(
2021
)
1
,
pp. 195-223
Persistent link: https://www.econbiz.de/10012436176
Saved in:
2
A generalized model of advertised sales
Shelegia, Sandro
;
Wilson, Christopher
-
2019
Persistent link: https://www.econbiz.de/10012206497
Saved in:
3
Distributional impact of soaring prices in Europe : a cross-national decomposition of inflation's regressivity and progressivity
Sologon, Denisa M.
;
O'Donoghue, Cathal
;
Kyzyma, Iryna
; …
-
2025
Persistent link: https://www.econbiz.de/10015399539
Saved in:
4
Chapter 6. Social Construction of Preferences :
Advertising
Benhabib, Jess
;
Bisin, Alberto
- In:
Handbook of social economics : volume 1
,
(pp. 201-220)
.
2011
through
advertising
in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
Saved in:
5
Media formats of
advertising
Lin, Song
- In:
Marketing science
43
(
2024
)
5
,
pp. 1031-1051
Persistent link: https://www.econbiz.de/10015197035
Saved in:
6
The effects of shared consumption on product life cycles and
advertising
effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
7
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
8
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
9
Influence of advertisement on customers based on AIDA model
Ullal, Mithun S.
;
Hawaldar, Iqbal Thonse
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
4
,
pp. 285-298
Persistent link: https://www.econbiz.de/10011998468
Saved in:
10
Riding the waves : revealing the impact of intrayear category demand cycles on
advertising
and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->