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Orthogonalized regressors and spurious precision, with an application to currency exposures
Liu, Fang
;
Sercu, Piet
;
Vandebroek, Martina
- In:
Journal of international money and finance
51
(
2015
),
pp. 245-263
Persistent link: https://www.econbiz.de/10011475260
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2
The impact of the soccer schedule on TV viewership and stadium attendance : evidence from the Belgian Pro League
Wang, Chang
;
Goossens, Dries
;
Vandebroek, Martina
- In:
Journal of sports economics
19
(
2018
)
1
,
pp. 82-112
Persistent link: https://www.econbiz.de/10011925218
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Quantifying the explanatory power of mobility-related attributes in explaining vehicle ownership decisions
Astegiano, Paola
;
Akinc, Deniz
;
Himpe, Willem
; …
- In:
Research in transportation economics
66
(
2017
),
pp. 2-11
Persistent link: https://www.econbiz.de/10011901724
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4
Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups
Goos, Peter
;
Dens, Nathalie
;
De Pelsmacker, Patrick
; …
- In:
Applied Stochastic Models in Business and Industry
35
(
2019
)
5
,
pp. 1228-1252
Persistent link: https://www.econbiz.de/10012272481
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5
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
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7
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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Symmetry breaking in mixed integer linear programming formulations for blocking two-level orthogonal experimental designs
Nha Vo-Thanh
;
Jans, Raf
;
Schoen, Eric D.
;
Goos, Peter
- In:
Computers & operations research : and their …
97
(
2018
),
pp. 96-110
Persistent link: https://www.econbiz.de/10011872896
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A nonlinear multidimensional knapsack problem in the optimal design of mixture experiments
Goos, Peter
;
Syafitri, U.
;
Sartono, B.
;
Vazquez, A. R.
- In:
European journal of operational research : EJOR
281
(
2020
)
1
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pp. 201-221
Persistent link: https://www.econbiz.de/10012153646
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