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It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
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"As much calcium as a glass of milk!" : understanding American consumers’ preferences for fortified foods
Nan, Xiaoli
;
Verrill, Linda
;
Iles, Irina
- In:
Journal of food products marketing
23
(
2017
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011708044
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Advanced research methods and their applications on the nexus of energy efficiency and environment : evidence from five RCEP economies
Zhang, Feng
;
Huang, Yongming
;
Nan, Xiaoli
- In:
Economic research
35
(
2022
)
1,5
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pp. 5676-5698
Persistent link: https://www.econbiz.de/10014416281
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