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Brønn, Peggy Simcic - 2016

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow...

Persistent link: https://www.econbiz.de/10012050360

The Management Game of Communication

Brønn, Peggy Simcic (ed.); Romenti, Stefania (ed.); … - In: The management game of communication, (pp. iii). 2016

Persistent link: https://www.econbiz.de/10015364424

Business models for communication departments : a comprehensive approach to analyzing, explaining and innovating communication management in organizations

Zerfaß, Ansgar; Link, Jeanne - In: Journal of communication management 28 (2024) 3, pp. 384-403

Persistent link: https://www.econbiz.de/10015272733

Handbuch Unternehmenskommunikation : Strategie, Management, Wertschöpfung

Zerfaß, Ansgar (ed.); Piwinger, Manfred (ed.) - 2014 - 2., vollst. überarb. Aufl.

Persistent link: https://www.econbiz.de/10010344397

Managing CEO communication and positioning : a cross-national study among corporate communication leaders

Zerfaß, Ansgar; Verčič, Dejan; Wiesenberg, Markus - In: Journal of communication management : an international … 20 (2016) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10011540077

Akzeptanz durch inputorientierte Organisationskommunikation : Infrastrukturprojekte und der Wandel der Unternehmenskommunikation

Krebber, Felix - 2016

Persistent link: https://www.econbiz.de/10011454898

Doing the right things or doing things right? : paradoxes and Swedish communication professionals' roles and challenges

Falkheimer, Jesper; Heide, Mats; Simonsson, Charlotte; … - In: Corporate communications : an international journal 21 (2016) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10011559728

Corporate communication in SMEs : unveiling an ignored field of practice

Zerfaß, Ansgar; Winkler, Luisa - In: The management game of communication, (pp. 265-286). 2016

Persistent link: https://www.econbiz.de/10011568222

Communicating the leadership status of organisations : a cross-national study in 10 European countries

Zerfaß, Ansgar; Wiesenberg, Markus - In: The management game of communication, (pp. 121-142). 2016

Persistent link: https://www.econbiz.de/10011568181

Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought

Dühring, Lisa - 2017

Persistent link: https://www.econbiz.de/10011640104