Narrow search
Showing 1 - 10 of 42
Cover Image
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Cover Image
We share, we connect : how shared brand consumption influences relational brand connections
Kara, Selcan; Vredeveld, Anna J.; Ross, William T. - In: Psychology & marketing 35 (2018) 5, pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
Cover Image
When polychronicity affects salesperson performance : the effects of improvisation, role ambiguity, and sales job complexity
Carlson, Jeffrey R.; Ross, William T. - In: Industrial marketing management : the international … 107 (2022), pp. 323-336
Persistent link: https://www.econbiz.de/10014230617
Cover Image
My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Cover Image
Market-based drivers of cobranding success
Nguyen, Hang T.; Ross, William T.; Pancras, Joseph; … - In: Journal of business research : JBR 115 (2020), pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Cover Image
About time in marketing : an assessment of the study of time and conceptual framework
Carlson, Jeffrey R.; Ross, William T.; Coulter, Robin A.; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 136-154
Persistent link: https://www.econbiz.de/10012162436
Cover Image
A note on the impact of daily deals on local retailers' online reputation : mediation effects of the consumer experience
Bai, Xue; Marsden, James R.; Ross, William T.; Wang, Gang - In: Information systems research : ISR 31 (2020) 4, pp. 1132-1143
Persistent link: https://www.econbiz.de/10012493768
Cover Image
Reducing obesity by taxing soft drinks : tax salience and firms' strategic responses
Zheng, Hualu; Huang, Lu; Ross, William T. - In: Journal of public policy & marketing 38 (2019) 3, pp. 297-315
Persistent link: https://www.econbiz.de/10012534244
Cover Image
How do implausible tensile price claims affect consumer perceptions of deceptiveness and consumer willingness to purchase in online environments?
Chang, Xinyu; Zheng, Hualu; Yang, Shuai; Huang, Lu; … - In: Journal of interactive marketing 60 (2025) 1, pp. 100-121
Persistent link: https://www.econbiz.de/10015187618
Cover Image
Does music really work? : the two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
Yang, Shuai; Chang, Xinyu; Chen, Sixing; Lin, Shan; … - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 251-276
Persistent link: https://www.econbiz.de/10013273040