Oberg, Achim; Drori, Gili S.; Delmestri, Giuseppe - In: Multimodality, meaning, and institutions, (pp. 71-99). 2017
Seeking an answer to the question “how does organizational identity change?” we analyze the visual identity marker of universities, namely logos, as time-related artifacts embodying visual scripts. Engaging with the Stinchcombe hypothesis, we identify five processes to the creation of visual...