A dynamic Hotelling monopoly model is proposed, with the purpose of characterising the effects of informative and persuasive advertising in a regime of partial market coverage. The two models are solved to show the emergence of a unique saddle-point steady-state equilibrium in both cases. Then,...

1. The origins : a bit of history -- 2. What is a game? -- 3. Solving a game -- 4. Understanding economics -- 5. Repeated games and collusive behaviour -- 6. Understanding politics -- 7. Wargames -- 8. Trade, security and hegemony -- 9. The role of information -- 10. Bargaining and cooperation.