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Technology turbulence and environmental scanning in Thai food new product development

Ngamkroeckjoti, Chittipa; Speece, Mark - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 4, pp. 413-432

Purpose – The purpose of this paper is to examine the use of environmental scanning (ES) in the new product development (NPD) process among small and medium enterprises (SMEs) in the Thai food processing industry. This study also shows that more extensive use of ES improves new product (NP)...

Persistent link: https://www.econbiz.de/10014674650

Spirituality and ethical treatment of customers and employees by devout Thai women small business owners

Roenjun, Jitnisa; Speece, Mark; Tiangsoongnern, Leela - In: Business Ethics, the Environment & Responsibility 30 (2021) 4, pp. 818-831

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The "people" aspect of destination attachment in international tourism

Chubchuwong, Montakan; Speece, Mark - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 348-361

Persistent link: https://www.econbiz.de/10011484882

Social presence and customer brand engagement on Facebook brand pages

Pongpaew, Wimmala; Speece, Mark; Tiangoongnern, Leela - In: The journal of product & brand management 26 (2017) 3, pp. 262-281

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Women in leadership in Kuwait : a research agenda

Al-Salem, Athmar; Speece, Mark - In: Gender in management : an international journal 32 (2017) 2, pp. 141-162

Persistent link: https://www.econbiz.de/10011707671

Kuwait water challenges : building a research agenda for policy impact and student experiential learning

Aljamal, Ali; Speece, Mark; Bagnied, Mohsen A. - In: Journal of business research : JBR 69 (2016) 11, pp. 5065-5070

Persistent link: https://www.econbiz.de/10011589138

Key sauccess factors behind electronic medical record adoption in Thailand

Narattharaksa, Kanida; Speece, Mark; Newton, Charles; … - In: Journal of health organization and management 30 (2016) 6, pp. 985-1008

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Marketing and regional integration for food security in the Arab world

Bagnied, Mohsen A.; Speece, Mark - In: Journal of macromarketing 39 (2019) 2, pp. 115-135

Persistent link: https://www.econbiz.de/10012009102

Attitudes toward advertising and advertising regulation among college students in Egypt

Bagnied, Mohsen; Speece, Mark; Hegazy, Ibrahim - In: Journal of international consumer marketing 33 (2021) 5, pp. 493-511

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How relationship quality drives knowledge sharing on Facebook brand pages

Siriluck Rotchanakitumnuai; Speece, Mark - In: Journal of international consumer marketing 35 (2023) 3, pp. 276-295

Persistent link: https://www.econbiz.de/10014321472