Purpose – The purpose of this paper is to present an alternative way of using focus groups in research – a role‐play‐enhanced focus group method – in which participants are presented with the challenge of dealing with a specific task while playing a familiar but nevertheless fictive...

Purpose – This paper aims to draw attention to a unique paradox concerning doing an autoethnography as a PhD. On the one hand, a student may feel a pull towards revealing a vulnerable, intimate, autoethnographic self, yet on the other hand she may be pushed away from this because the oral/...

Purpose – The purpose of this paper is to examine whether the emotional experiences from qualitative research can enrich organization and management studies. Design/methodology/approach – The paper's approach includes a review of the literature in sociology, anthropology, psychology, and...