pt. 1. Motivation for betting and risk taking -- pt. 2. The impact of complexity on decision-making behaviour -- pt. 3. Gender differences in decision-making behaviour -- pt. 4. The use of information by decision-makers and deviations from rational economic behaviour.

The intangibility of services presents a number of problems for the measurement of quality and customer satisfaction. Proposes a simple index which can be applied to ordinal or cardinal data and will provide a convenient aggregate summary of the extent to which a product or service meets...

Increased competitive pressure in the market for loanable funds has encouraged the banks to place greater emphasis on the marketing of their services to both corporate and personal customers. The small business sector of the corporate market covers the majority of corporate accounts and for a...