Similar Search Results - EconBiz

In support of consumer-based strategy research

Deighton, John - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 288-289

Persistent link: https://www.econbiz.de/10011489048

Rethinking the profession formerly known as advertising : how data science is disrupting the work of agencies

Deighton, John - In: Journal of advertising research 57 (2017) 4, pp. 357-361

Persistent link: https://www.econbiz.de/10011884923

The interrelationships between brand and channel choice

Neslin, Scott; Jerath, Kinshuk; Bodapati, Anand; … - In: Marketing Letters 25 (2014) 3, pp. 319-330

We propose a framework for the joint study of the consumer’s decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search process, the choice...

Persistent link: https://www.econbiz.de/10010959373

From the Editor

Deighton, John - In: Journal of Consumer Research 36 (2009) 1, pp. v-v

Persistent link: https://www.econbiz.de/10004992865

From the Editor<xref ref-type="fn" rid="fn1">*</xref>

Deighton, John - In: Journal of Consumer Research 34 (2007) 3, pp. 279-282

Persistent link: https://www.econbiz.de/10005735568

From the Editor-Elect

Deighton, John - In: Journal of Consumer Research 32 (2005) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10005834665

Broadening the Scope of Consumer Research

Deighton, John; MacInnis, Debbie; McGill, Ann; Shiv, Baba - In: Journal of Consumer Research 36 (2010) 6, pp. v-v

Persistent link: https://www.econbiz.de/10008633280

Negotiated belief structures and decision performance: An empirical investigation

Walsh, James P.; Henderson, Caroline M.; Deighton, John - In: Organizational Behavior and Human Decision Processes 42 (1988) 2, pp. 194-216

Persistent link: https://www.econbiz.de/10005318935

2019 Academic Marketing Climate Survey : response to commentaries

Galak, Jeff; Kahn, Barbara E. - In: Marketing letters : a journal of research in marketing 32 (2021) 3, pp. 349-350

Persistent link: https://www.econbiz.de/10012658888

A service of the