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Planning merchandising decisions to account for regional and product assortment differences
Grewal, Dhruv; Levy, Michael; Mehrotra, Anuj; Sharma, Arun - In: Data envelopment analysis : a handbook of empirical …, (pp. 469-490). 2016
Persistent link: https://www.econbiz.de/10011474805
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The evolution and future of retailing and retailing education
Grewal, Dhruv; Motyka, Scott; Levy, Michael - In: Journal of marketing education : JME 40 (2018) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10011868434
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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Levy, Michael - 2015
Consumer Behavior -- Business-to-Business Marketing -- International Marketing -- Retailing -- Personal Selling and Sales Management -- Research Methodology -- Services Marketing -- Promotion Management -- Product and Price Management -- Marketing Education -- Strategic Planning -- Marketing and...
Persistent link: https://www.econbiz.de/10014018550
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My reflections on publishing in Journal of Marketing
Kumar, V. - In: Journal of marketing 80 (2016) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
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Transformative marketing : the next 20 years
Kumar, V. - In: Journal of marketing 82 (2018) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10011880511
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Integrating theory and practice in marketing
Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
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The role of university research centers in promoting research
Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 453-458
Persistent link: https://www.econbiz.de/10011737446
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Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V. - In: Journal of marketing 80 (2016) 5, pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
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A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
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Customer engagement and marketing practice
Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019
Persistent link: https://www.econbiz.de/10013163341