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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"

Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431

Persistent link: https://www.econbiz.de/10011620563

Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle

Brodie, Roderick J. - In: The journal of services marketing 31 (2017) 1, pp. 20-23

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Trajectories of influential conceptual articles in service research

Li, Loic Pengtao; Fehrer, Julia; Brodie, Roderick J.; … - In: Journal of Service Management 32 (2021) 5, pp. 645-672

Purpose: The purpose of this study is to diagnose the trajectory of influential conceptual articles in developing a research stream. The authors uncover the knowledge diffusion through influential conceptual articles and identify characteristics that make conceptual articles influential in...

Persistent link: https://www.econbiz.de/10012641043

The nature of actor engagement intensity : a classification scheme

Wang, Eva Qi; Fehrer, Julia; Li, Loic Pengtao; Brodie, … - In: Journal of service management 34 (2023) 4, pp. 631-656

Persistent link: https://www.econbiz.de/10014338198

Navigating the emergence of brand meaning in service ecosystems

Baker, Jonathan J.; Fehrer, Julia; Brodie, Roderick J. - In: Journal of service management 33 (2022) 3, pp. 465-484

Persistent link: https://www.econbiz.de/10013325639

Enhancing theory development in service research

Brodie, Roderick J.; Gustafsson, Anders - In: Journal of service management 27 (2016) 1, pp. 2-8

Persistent link: https://www.econbiz.de/10011481967

Strategic drivers, anticipated and unanticipated outcomes of customer engagement

Hollebeek, Linda D.; Conduit, Jodie; Brodie, Roderick J. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 393-398

Persistent link: https://www.econbiz.de/10011483099

Actor engagement as a microfoundation for value co-creation

Storbacka, Kaj; Brodie, Roderick J.; Böhmann, Tilo; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3008-3017

Persistent link: https://www.econbiz.de/10011507886

Exploring dualities of service innovation : implications for service research

Witell, Lars; Anderson, Laurel; Brodie, Roderick J.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 436-441

Persistent link: https://www.econbiz.de/10011418320

Customer engagement : developing an innovative research that has scholarly impact

Brodie, Roderick J.; Juric, Biljana - In: Journal of global scholars of marketing science : … 28 (2018) 3, pp. 291-303

Persistent link: https://www.econbiz.de/10011892190

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