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The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence

Gao, Leilei; Wheeler, S. Christian; Shiv, Baba - In: Journal of Consumer Research 36 (2009) 1, pp. 29-38

The present research shows that when a confidently held self-view (e.g., "I am an exciting person") is temporarily cast in doubt, individuals are motivated to choose products that bolster their original self-view (e.g., choosing brands with exciting brand personalities). The findings across...

Persistent link: https://www.econbiz.de/10004992869

Choosing between two evils : the determinants of preferences for two equally goal-inconsistent options

Gao, Leilei; Li, Yanjie; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 1002-1012

Persistent link: https://www.econbiz.de/10011489895

The positive effect of assortment size on purchase likelihood : the moderating influence of decision order

Gao, Leilei; Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 542-549

Persistent link: https://www.econbiz.de/10011597878

Wanting even more : acquisition procedure motivates continued reward acquisition

Zhang, Yan; Gao, Leilei - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 230-245

Persistent link: https://www.econbiz.de/10011551035

The small predicts large effect in crowdfunding

Fan, Tingting; Gao, Leilei; Steinhart, Yael - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 544-565

Persistent link: https://www.econbiz.de/10012316042

The identified donor effect : disclosure of the donor's name shapes the recipient's behavior

Chen, Yunqing; Gao, Leilei - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 232-250

Persistent link: https://www.econbiz.de/10013177889

Self-expression cues in product rating distributions : when people prefer polarizing products

Rozenkrants, Bella; Wheeler, S. Christian; Shiv, Baba - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 759-777

Persistent link: https://www.econbiz.de/10011780582

The Identified Donor Effect : Disclosure of the Donor’s Name Shapes the Recipient’s Behavior

Chen, Yunqing; Gao, Leilei - In: Journal of Consumer Psychology 32 (2021) 2, pp. 232-250

Persistent link: https://www.econbiz.de/10012535545

Judgments of Taste and Judgments of Quality

Mukhopadhyay, Anirban; Raghubir, Priya; Wheeler, S. … - In: Journal of Consumer Psychology 28 (2018) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10012082970

An Appreciation of Journal Service

Mukhopadhyay, Anirban; Raghubir, Priya; Wheeler, S. … - In: Journal of Consumer Psychology 30 (2020) 4, pp. 575-578

Persistent link: https://www.econbiz.de/10012407262