An introduction to the special issue “A taste of paradise”. Discusses the various representations of paradise over time and asserts that these have always reflected the society that produced them. Stresses that marketing is unavoidably implicated in our perceptions of paradise. Refers to the...

Purpose: This paper aims to strengthen the process of design thinking by aligning it with netnography, specifically auto-netnography, which this paper asserts is particularly suited to the task of studying and enriching the actions of “designerly types” who seek to fashion monetisable...

Purpose: This paper aims to explain a celebrity’s deep resonance with consumers by unpacking the individual constituents of a celebrity’s polysemic appeal. While celebrities are traditionally theorised as unidimensional semiotic receptacles of cultural meaning, the authors conceptualise...

Purpose – The purpose of this paper is to explore introspection in marketing research, its controversial origins, its positioning as an art form, the possibilities and the pitfalls of research based on this method, and how to successfully enter into its creative spirit....

Purpose – The purpose of this paper is to explore poor service encounters from the customer's perspective. Design/methodology/approach – Multiple autoethnographic accounts of overwhelmingly dreadful customer experiences at a department store were gathered and analyzed. The writers of the...

Purpose – This paper aims to present a way to make structural equation modelling (SEM) studies more accessible and impactful. This paper suggests that authors service readers by translating their work into an infographic that clearly and artfully illustrates the essence of a paper’s...

Every marketer knows that the hottest barometers of popular culture are social networking sites like Facebook. Along with other forms of computer mediated communication, they have transformed consumers from silent, isolated and invisible individuals, into a noisy, public, and even more...