Showing 1 - 10 of 15
This paper discusses the potential to broaden the marketing appeal of sport events by associating them with cultural and arts activities. The theory of polysemic structures and event augmentation are used to explain the value of offering cultural and arts extensions to sports programs. The...
Persistent link: https://www.econbiz.de/10009217302
This paper reviews the uses of cultural policy and planning as tools of urban regeneration in western European cities. Following a brief assessment of the evolution of European cultural policy in recent decades, the paper studies the origins and development of the European City/Capital of...
Persistent link: https://www.econbiz.de/10011139365
Persistent link: https://www.econbiz.de/10011505816
Persistent link: https://www.econbiz.de/10012162774
Persistent link: https://www.econbiz.de/10012225836
Persistent link: https://www.econbiz.de/10012226369
Persistent link: https://www.econbiz.de/10011761000
Persistent link: https://www.econbiz.de/10011800468
Persistent link: https://www.econbiz.de/10011916998
Persistent link: https://www.econbiz.de/10012703001