Purpose – The purpose of this paper is to examine the factor “Staff's beliefs, attitudes and social representations” vis‐à‐vis the part it plays during the negotiation process in the effort of the two leaders of the Greek banking branch to merge. Design/methodology/approach – The...

Purpose – The purpose of this paper is to examine the role of the variable stakeholder briefing in the successful completion of merger negotiations in the Greek banking branch. Design/methodology/approach – The codification is attempted by means of software, so as to clarify the trends for...